Thursday 8 November 2012

He will never give up on Antarctica




Incredible journey: Photos courtesy 2041.com
Sir Robert Swan used to have blue eyes. That changed when he set out on a journey to the South Pole. Prolonged exposure to the harmful UV rays streaming through the hole in the ozone above the Antarctic landscape left his eyes a paler shade of grey and his face burned to a crisp.
When they reached the end of their journey on January 11, 1986 Robert had lost 33kg over 70 days, had covered 900 miles on foot hauling a 350 pound sled and had endured temperatures as low as -33�C while trudging headfirst into winds travelling at 40 knots. Not satisfied, he would replicate his feat at the other end of the world – becoming on May 14, 1989, the first human to have walked to both Poles. It was the realisation of a dream that he had had since he was 11 years old.
As a boy, Robert was depressed by the state of the world – the Cold War raged as humanity contemplated the fallout from a nuclear war. “And then I saw the film about Antarctica� At the age of 11 for me, this place began the dream, because it seemed like our world was crazy and this one place wasn’t,” he says. In his early twenties, Robert began his campaign in earnest. He lived in a warehouse by the Thames and drove a taxi cab at night, spending his waking hours jockeying for funds. It took him five years and over 1,000 sponsors to raise the $5 million he needed for his first expedition.
From the start, Robert’s heroes shaped his quest. He was a fan of Sir Ernest Shackleton and Roald Amundsen but it was Captain Robert Falcon Scott whom he decided to name his expedition after. In 1912, Scott and his team succumbed to starvation and the cold, making the title of Robert’s own expedition – ‘In the Footsteps of Scott’ – a little worrying. Robert’s decision to make the journey with his two companions unassisted, i.e. without any radio communication or emergency support, also owed much to his admiration for those early explorers.
“We wanted to respect Scott, Shackleton and Amundsen,” he says. “They didn’t have radios. They couldn’t call up Mommy from half way and say ‘I want to come home’. We wanted to touch their isolation and their commitment.” He knew, however, that he was going into hostile territory. “Antarctica – it wants you dead� but if you get past that and respect it, it certainly is a very beautiful place but very dangerous as well,” he says ruefully. “It’s like a mirror. You can look at yourself in that mirror and find yourself not all who you think you are.”
His lectures today are peppered with jokes about ice in his underwear and crossing crevasses (an estimated 6,000 scar the South Pole alone) but the trip would take him to the very edge of his resilience. “You don’t think in terms of reaching the South Pole, you think in terms of tonight, you think in terms of an hour ahead. On a really terrible day, you think in terms of your next step,” he says.
The two Poles would challenge Robert in different ways. In the South they walked nine hours a day, in the North 12 -14 hours, but while the bleakness of the former taxed them emotionally, the latter was a physical ordeal. “You’re walking across a frozen ocean, an ocean which in our case, was melting,” he remembers. Over 500 miles from the nearest land, the ice had begun to disintegrate under their feet months ahead of schedule. People went into the water many times and had to be rescued – the entire team of 8 nearly died. Robert himself was in terrible pain – while crossing an ice ridge, a sled crashed into him, leaving him with a slipped disk in his back. It would eventually require an operation but with no one to call upon, he covered the last hundred odd miles of their 550 mile trek with the injury.
When Robert first travelled to the Antarctic, he was an adventurer (“I did it because it went down well with girls at parties – I didn’t know about the environment”) but despite all the pain it inflicted on him he came out an activist. The company he founded – 2041 – is named for the year in which the Madrid Protocol comes up for review. An additional layer of protection on the Antarctic Treaty, the Protocol designates the entire continent as a ‘Natural Reserve Land for Science and Peace’, banning mining and mineral exploration for another 29 years.

In Colombo last week to spread awareness: Sir Robert Swan. Pic by Indika Handuwala
That date is the focus of all of Robert’s work. In one corner of his website, a countdown clock keeps tabs on how long he has left. (In the other corner is the temperature at the E-base he built with the help of volunteers. Running entirely on renewable energy, it is the first educational base on that continent.)
As part of his strategy, Robert has made their yacht ‘2041’ into a floating advertisement for renewable energy. He used recycled plastic bottles and solar panels to make its sails, relying on wind turbines and bio-fuels to meet its energy needs. Sailing the boat around the
U.S., Europe, Rus�sia, India and China, he also circumnavigated Africa between 2003 and 2004, stopping at over 30 ports to raise awareness on AIDS awareness and water conservation. His other commitments have included his work as a UN Goodwill Ambassador for Youth and a Special Envoy to the Director General of UNESCO. Today, whether he’s running a marathon in Mumbai or racing his yacht to Rio, for Robert it’s all about saving the Antarctic and by extension, the planet.
Since 2003, 2041 has led the Inspire Antarctic Expeditions. This year, the first woman from Saudi Arabia to visit the Antarctic was in their group, alongside women from Yemen and Oman – a fact that Robert is inordinately proud of. In 2010, Sri Lankan PhD student, Imalka De Silva made the trip with Robert and he says he’s back here looking for another candidate to take along.
Robert is also here to speak with local employees of Coca-Cola and to tour their water conservation projects. Though it might seem incongruous, Robert explains his collaboration with the likes of BP, Shell and Coke as a chance to engage with and alter the course of the real heavy weights in the field. Mega corporations he says are “starting to realise that looking after our world is actually a business opportunity.” (He has become impatient with governments: “Frankly, I would like to take both the presidential candidates of the United States and put them on a melting iceberg and have a 4th debate.”) His championing of alternate sources of energy is based on a similar pragmatism – he wants them to develop to the point that it doesn’t make financial sense to pour money into drilling in Antarctica. “The accountants will save Antarctica,” he predicts.
It’s clear that Robert’s life has been shaped by his record breaking journeys. “Everything. I gave up everything. I still have, just about,” he says. “Walking to the Poles has been the easy bit, it’s what we’ve done since that’s been harder.” Now, he’s planning to do it again – except this time rely entirely on renewable energy drawn from the Sun, wind and algae based bio-fuels. His 18-year-old son Barney has just enrolled in film school, determined to graduate in time to accompany his father. The two hope to catch the imagination of the Youtube generation, though Robert is philosophical about losing the popularity contest online to cats falling off tables. What he refuses to give up on though is Antarctica: “The greatest threat to our planet is the belief that someone else will save it.”


He will never give up on Antarctica


Friday 19 October 2012

Advice to Aspiring Social Entrepreneurs | Echoing Green


It is interesting to read this post! So much related to what I'm thinking of nowadays!


2010 Echoing Green Fellow Jodie Wu recently led a conversation on TED.com centered around advice to aspiring social entrepreneurs. We've excerpted moments of the conversation below. Click here to view the full transcript.

How do I know if a business is the right way to make the difference to the area I want to explore?
I'd say let it grow organically. Start it on the side, and then when it starts taking off, then you turn it into a business. I started Global Cycle Solutions with intentions of going back to grad school after 6 months, but then an investor came in, and I was like, I'm not doing this halfway...I'm all in! I bet you'll hit a transition point like this when the time is right.

How do you pull yourself out of a conventional job—which is secure and paying the bills—and find the courage to strike out on your own? 
It's actually the most adventurous thing you'll ever do. I think what makes it terrifying is the fear of making mistakes. There's no mistakes, just mountains of things to learn! Just follow your heart and your passion, and I think you'll find happiness.

What are some common mistakes future entrepreneur's should seek to avoid?
Assuming that they know everything, and their model is the only one that works. Go in and learn first. Then figure things out.

What is the best way to determine if one should run as profit or nonprofit?
For-profit vs. nonprofit is just a tax status. I think if you're in education, stick to nonprofit and find revenue-generating models that allow your model to be sustainable beyond donations. Plus, if you're nonprofit, I'm sure there's lots of people who'd love to give to keep your organization alive. You just have to continue to inspire.

How do you mobilize and keep skilled laborers, hire great managers and build a network?
As the saying goes, build a cathedral. Gather a following, inspire, and then mobilize to build something that lasts a lifetime. For sure, your first hires are some of the most important. Don't be afraid to interview well over 100 people just to find the perfect person.

What advice can you give to me as I move from design to business? Specifically towards making that leap.
Of course you can jump into the tangible product industry! It's one of the hardest things because once you do have the design, you have to think about manufacturing, quality control, distribution, and even pricing! It's tough, and it depends on your markets. Kickstarter definitely is a good way to launch your designs towards production. If you're already in consultancy, talk to the people that you consult and get their advice on the product industry. They probably know where you can find OEMs in the like. For sure, you're going to have to think about the scale you hope to achieve (will your own small workshop be sufficient or do you need to go to the big guys abroad?) Bootstrap at first, but be ready to hire where you don't have the skills! HR is the most important aspect of any start-up!

How far along on the development path can I be before I start turning investors off? Or will this even happen?
Investors always want to invest in the thing that'll make them money! Or meet their bottom line, whether its financial, social, or green! And I doubt your product could ever be too refined. Any company just has to keep on innovating! Look at computers, cars, and phones! Everyday, it's upgrade after upgrade. And if you can partner rather than starting your own business, it's all the better. There's no reason to be redundant. Create synergies where possible! And the WHY is the one thing that will stay consistent as your business changes due to external factors. So, keep that one close to your heart.






Advice to Aspiring Social Entrepreneurs | Echoing Green

Tuesday 7 August 2012

"Life will bring you through"


"You ought to thank God, perhaps. How do you know? Perhaps God is saving you for something. But keep a good heart and have less fear! Are you afraid of the great expiation before you? No, it would be shameful to be afraid of it. Since you have taken such a step, you must harden your heart. There is justice in it. You must fulfill the demands of justice. I know that you don’t believe it, but indeed, life will bring you through. You will live it down in time. What you need now is fresh air, fresh air, fresh air!"

"Nothing in this world is harder than speaking the truth, nothing easier than flattery."

"But that is the beginning of a new story – the story of the gradual renewal of a man, the story of his gradual regeneration, of his passing from one world into another, of his initiation into a new unknown life. That might be the subject of a new story, but our present story is ended."

- Fyodor Dostoevsky, Crime and Punishment



Picture by: Zeena Al Towayya

Antarctica Was Once Home To Rainforest, Say Scientists!



Scientists drilling off the coast of Antarctica made a startling discovery recently that could hold clues to the Earth's future -- especially if climate change keeps warming the planet.
According to a study published in the journal Nature, the frozen continent was home to a "near-tropical" rainforest 52 million years ago, when temperatures measured about 68 degrees Fahrenheit.
The sediment found in the Antarctic seabed may be more relevant during a summer when drought, record heat andviolent storms are being connected toclimate change trends.
"It shows that if we go through periods of higher CO2 in the atmosphere it's very likely that there will be dramatic changes on these very important areas of the globe where ice currently exists," study participant Kevin Welsh told AFP. The Australian scientist was on the 2010 expedition that brought up fossil-rich sediment from Wilkes Land on the east coast of Antarctica. "If we were to lose a lot of ice from Antarctica then we're going to see a dramatic change in sea level all around the planet," he said.
Even a small rise in sea levels could swamp major coastal cities from New York to Hong Kong.
University of Glasgow scientist James Bendle said in the London Evening Standardthat the sediment samples "are the first detailed evidence we have of what was happening on the Antarctic during this vitally important time."
Noting that the drilling expedition worked through "freezing temperatures, huge ocean swells, calving glaciers, snow-covered mountains and icebergs," Bendle said, "It's amazing to imagine a time-traveler, arriving at the same coastline in the early Eocene, could paddle in pleasantly warm waters lapping at a lush forest."
The study found that sediment cores were studded with pollen from two different environments much warmer than present-day Antarctica. There was evidence of palms, ferns and other trees typical of warm, lowland rainforests like that of Madagascar. There were also samples from beech trees and conifers of the kind found in mountain forest regions.
Scientists involved in the study warned that Antarctica could become ice-free again. Already, rising levels of carbon dioxide, or greenhouse gases, and other environmental factors have led to reports of melting ice and regional warming.
http://www.huffingtonpost.com/2012/08/02/antarctica-was-once-a-rai_n_1733597.html
Pictures by: Zeena Al-Towayya 

Sunday 29 July 2012

Memories from Buenos Aires- March 2012

"A man of ordinary talent will always be ordinary, whether he travels or not; but a man of superior talent (which I cannot deny myself to be without being impious) will go to pieces if he remains forever in the same place...."
-Wolfgang Amadeus Mozart


 "Perhaps travel cannot prevent bigotry, but by demonstrating that all peoples cry, laugh, eat, worry, and die, it can introduce the idea that if we try and understand each other, we may even become friends."
Maya Angelou


"I travel light; as light, that is, as a man can travel who will still carry his body around because of its sentimental value." - Christopher Fry


"Traveling, you realize that differences are lost: each city takes to resembling all cities, places exchange their form, order, distances, a shapeless dust cloud invades the continents.-Italo Calvino


 "NOT I - NOT ANYONE else, can travel that road for you, You must travel it for yourself." 
- Walt Whitman


 "How beautiful it is to do nothing, and then rest afterwards." - Spanish Proverb


 "No one realizes how beautiful it is to travel until he comes home and rests his head on his old, familiar pillow." - Lin Yutang


 "To travel is to discover that everyone is wrong about other countries." 
-Aldous Huxley


 "Travel can be one of the most rewarding forms of introspection." - Lawrence Durrell



 "There are no foreign lands. It is the traveler only who is foreign."
Robert Louis Stevenson


 "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." - Rumi


 "Travel is fatal to prejudice, bigotry, and narrow-mindedness." - Mark Twain


"To awaken alone in a strange town is one of the pleasantest sensations in the world."
- Freya Stark (1893-1993)

Pictures by: Zeena Al Towayya

Monday 18 June 2012

Robert Swan, Rio+20 Corporate Sustainability Forum Official Opening Ceremony





Source: http://webtv.un.org/search/robert-swan-rio20-corporate-sustainability-forum-official-opening-ceremony/1691901059001?term=robert+swan#full-text

Saturday 5 May 2012

Young Leaders for a better future (4) - Positive Change

Shinaz from the Maldives reserved no efforts to make it to Antarctica. Driven by the importance of involving decision makers on preserving his country from global warming affects, his struggles to fundraise his journey to Antarctica seems very much worth it.  

Shinaz also is a professional photographer and has the artist eye of capturing the best moments in photographs. His ideas of making a positive change touch every field in his country. Now,  he is working on developing a sustainable school considering environment preservation via deploying technology. 






Friday 4 May 2012

Young Leaders for a better future (3) - It is Possible

Paras is another young achiever whom I met during the Antarctic Expedition. His aggressive hard work helped him to raise funds successfully within limited time to make it to the South Pole. Carrying his own developed system that runs with renewable energy to record climate figures and to tell the world that renewable energy can work anywhere in the world, Paras succeeded and made it work in the most unpredictable weather.






Young Leaders for a better future (2) - Passion Design








Jihong Yeom or Patrick is a PASSION designer. He is a creative and innovative person who reuses the unwanted stuff and recycles them to useful things. His inventions are practical and stimulated from the surrounding materials and incidents.

Speaking with Patrick makes you feel everything is useful and there is nothing to be thrown away without any use. The deep imagination ability he has drives his passion to touch the things with his magical designs and make wonderful results of them.  Not only that, but most of those designs and inventions are simple and easy for everyone to make at home. I think, this makes Patrick’s Passion designs notable and appreciated by people. 


Young Leaders for a better future (1) - Cycle for Water



Michiel and Joost are two young Dutch men who cycled from the Arctic to the Antarctic raising awareness of water importance. Learning and educating, their journey has become remarkable and incredible.  They traveled in 20 months crossing around 30,000 km in their bamboo bicycles proving that “ a lot of challenges can be overcome using sustainable solutions”.  

I was lucky to meet with them in the Antarctic and had listened to their amazing and inspiring story. They are a great example of how people could accomplish great things just by thinking simple, looking around, engaging others and most importantly; walking their talks.

I learnt from Michiel and Joost to follow my passion even if it sound odd, illogical, even if I lack the expertise and the funds, it is all about “ People inspiring each other”. 




Global Warming and Geo-Engineering!


Environmental scientist David Keith talks about a cheap, effective, shocking solution to climate change: What if we injected a huge cloud of particles into the atmosphere, to deflect sunlight and heat? As an emergency measure to slow a melting ice cap, it could work. Keith discusses why geo-engineering like this is a good idea, why it’s a terrible one — and who, despite the cost, might be tempted to use it. (Recorded September 2007 in New York City. Duration: 16:04.)


 



 Source: http://blog.ted.com/2007/11/13/david_keith/

Friday 27 April 2012

The Story before the Antarctic(3): Challenges and pieces of advice


Challenges and pieces of advice:

The first challenge I had was to convince my family. For them it didn’t make any scene to go to a no man land with a group of strangers with a vague  mission to preserve the environment. In fact, they were more concerned about my safety and trusting the team.
They had to understand that my concern about the environment was not born in that moment only and it was there inside me since years. I only needed the right direction. Sometimes people don’t know what they are capable of doing and what they want to do until a very late age. It took me almost a week to get a very big green light and huge yes from my family. That week was one of the most difficult weeks in my life.  

Though I was excited and flying with happiness that I was accepted to go to the Antarctic, I was so scared and worried. I needed money to go. The required amount is not something that I can pay by my own especially that I have just become jobless and have no other sort of income. In addition, I have absolutely no idea about how to fundraise an expedition.

Thanks to 2041 team who was helpful and Robert Swan personally was following up my progress. They provided me with sample fundraising tips and pieces of advice. They even gave me suggestions to enhance my proposal. I also got a great support from the 2041 alumnus in Oman especially Bader Al Rahbi who was always giving me valuable advice.

Writing fundraising proposals was challenging and tricky. Though it was all about the expedition what I want out of it and why I think this particular organization should support me, I had to make it strong and up to the point. I had to be carful when choosing the right words that makes the point clear and grabs the reader’s attention.

For those who asked for my suggestions on how to fundraise their expedition, here are some:
  1. -       Study the market and learn about big organizations and those who support social projects and initiatives.
  2. -       Choose  the organizations that have plans and commitments towards their social responsibility.
  3. -       Make a list of organizations with the names of social responsibility department heads and contact details.
  4. -       Read about the organization you are targeting and match their common things with your mission.
  5. -       Write from your heart and make it simple about why do you want to go to the Antarctic.
  6. -       Your mission should be clear and your sentences shouldn’t be that long. Avoid losing the reader’s attention.
  7. -       Talk about them (the organization you are targeting) and why they should support you.
  8. -       Write about the things you could do in return for them if they support you. If you can propose a timeline that would be excellent though more challenging and requires more careful planning.
  9. -       Make a list of sponsorship schemes to give them more freedom to choose  what kind of support they could go for.
  10. -       Always leave a room for them to suggest something, but try to close it as soon as you can. You don’t have time to argue as if you were in a big business deal though this might sound a little business.
  11. -       Call first, speak to the CSR manager and ask for a meeting to give more details and have a discussion. There is no harm of sending the proposal after the call if the person showed interest. If the person was reluctant and ignorant, speak to someone else in the organization.
  12. -       If there is no CSR (Corporate Social Responsibility)department, then target the marketing or the corporate dept. Be aware that sometimes another department might be able to help.
  13. -       Don’t send your proposal to the ignorant people.
  14. -       Don’t send your proposal to those who say it from the beginning that they don’t have budget unless you demand some other kind of support from them.
  15. -       Be nice to those who reject your request and respond gently to regrets. At least they were kind enough to read your proposal and write back to you. Remember that not everyone can support even if they want to. On the other hand there are those who could support but they don’t want to.
  16. -       Don’t over promise and don’t underestimate. Value your word.
  17. -       If you were invited to a meeting and the person was late and then he didn’t apologize for that, take it as a sign for a No or a bad treatment. Yet, that may not be the case  so keep a little hope.
  18. -       Never ever listen to someone asking you to stop communicating with their competitors if they only gave you a verbal promise to support. Once you get it in written and if you were convinced, do what they say.
  19. -       Be on time if not before time for your meetings and appointments. Take it seriously and dress well, prepare well and speak well.
  20. -       Some people will try to let you down. Don’t give them the opportunity to enjoy it and prove them wrong. You have such a great mission that deserves all your self-confidence and humbleness to be put all together.
  21. -       Check your emails more than once a day. But reply only when ready.
  22. -       Bare all the stress. You know it from the beginning that it may not be easy at all.
  23. -       Always go back to those who can support you with positive energy. Never ever talk to those who would let you down. Believe me, in this stage you will know your true friends and you will know the rest when you come back from the Antarctic.
  24. -       Let go all the negative thoughts. The 2041 team is there to support, so always consult them.
  25. -       There are those organizations that would ask you to do things that are not part of your mission or don’t relate to you r personality and don’t match with you. Don’t close the door from the beginning and give them your suggestions. If you failed to reach a compromised solution, say thank you and then go away. Never ever give up on your values and standards.
  26. -       Be committed and deliver your promises.
  27. -       Show appreciation and respect because those who believe in you and support you do really deserve it.
  28. -       Open a separate bank account for the funds you receive and be aware of your expenditures. It is good to keep track of them.
  29. -       No matter how many organizations you approached. It does matter who supports you.
  30. -       If you are doing this for the first time, congratulations. This is one of your achievements already regardless to its results.


For me, fundraising was more challenging than the expedition itself. It was also one of the few things that made me feel special after seeing those many people who made it to the Antarctic without going through this stage.

Look at Shinaz who has been to the Antarctic without having all his expenses covered by sponsors. So, he had loans to pay back after the expedition. It was his great desire to make it happen and he did it. There is also Caroline who spent five years till she made it finally this year to the Antarctic.

Look at me, unemployed but I made it.

Good luck to you all.

The Story before the Antarctic (2): Why Antarctica?


Why Antarctica?

It was truly said that the disaster that doesn’t kill me, makes me stronger. I believe this happened with me. For more than nine months I was struggling in my job though I loved it and I loved the clients I dealt with and the daily challenges. But I couldn’t bare the huge conflict in values and qualities I had with the management. I wanted to sustain the good ethics I was raised up with and fight for them. Hence, I decided to leave my job taking all the load of my financial commitments with no guarantee of getting a good job soon.

It was one of the best things I ever done I was rewarded for my good will with the opportunity to show more commitment towards spreading the good word and the good action. This is what happened when I received Robert Swan invitation to be the first Omani woman to go the Antarctic.

Years ago, I wanted to have the right to vote for Al Gore to be the US president. His “Inconvenient Truth” talk

about global warming and global crisis was the first eye opener to me about things changing in a scary and unwanted way. To tell the truth, I love those stories about how earth existed, the big bang the black holes, etc. Global warming was a sort of an action story that would be good to experience. Of course, I thought of it more seriously after a little while and then it became a concern that I wanted to learn more about.

So, to connect the dots, I wanted to go to the Antarctic because I got this big idea in mind of making a good difference. I wanted to become an ambassador of positive change and contribute as an individual in preserving our earth. Antarctica is a place that I believe as Robert Swan said, has to be left alone. Another thing drove me to go for this challenge was to tell everyone that nothing is impossible and we could eventually do something useful and valuable if we thought of how to turn our negative impact into positive.



The Story before the Antarctic(1): How did it begin?



How did it begin?

I always maintain a list of dreams and wishes. Some of them noted down in papers and some in my dreams book. The others have just always been there in my mind. However, the Antarctic wasn’t among them months ago. The Antarctic story began in November 2011 when I was one of the Mosaic International delegates in Qatar who got the opportunity to meet in person with Robert Swan.



Being touched by natural beauty and the importance of every person’s responsibility as the first person in history to walk to North and South Poles, Sir Robert Swan OBE has always had the commitment to do something great as a pay back to our beloved earth. In the Mosaic Summit he gave us one of the best speeches I’ve ever heard in my life. A true and real inspiring story that is not a part of a Hollywood movie.

Like all other delegates, I was inspired and taken by his adventures. Not only that, I was more taken by his message to the world and actions towards making it more sustainable, green, clean and for all of us.

After the speech, we were all crazy to take photos with him. How come we don’t feel so with the man contributed in making the history since his first footstep in the Antarctic! I stood anxiously in a far distance and asked him if I can join his expedition to the Antarctic. His answer was immediate: “And why are you standing far away from me? I won’t eat you. Of course you can.”



I was happy to get his business card. Yet, I wasn’t sure about what he said. I thought he felt sorry for me and didn’t want to embarrass me in front of everyone and thus he said yes. Nevertheless, I had no control over the magnificent flow of images and scenes of me walking in the Antarctic. The idea kept on driving me somewhere else since that moment. I decided to embrace this challenge and turn it into reality. I will go to the Antarctic.

Being with 80 delegates from 20 countries discussing global concerns and trying to resolve some issues with our leadership roles made me feel that I can do something good. Many people came from less fortunate places than I, with absolutely no resources and no support, yet they lead people from their nations to a great positive change. The summit was a great relief for me to get closer to myself. I have always wanted to do something good for the society and contribute positively. Things were blurry, there was no guidance and probably my eyes were not opened to such kind of opportunities. I knew then that I also could do many good things.

Saturday 21 April 2012


Earth Day: The History of A Movement

Each year, Earth Day -- April 22 -- marks the anniversary of what many consider the birth of the modern environmental movement in 1970.
The height of hippie and flower-child culture in the United States, 1970 brought the death of Jimi Hendrix, the last Beatles album, and Simon & Garfunkel’s “Bridge Over Troubled Water”. Protest was the order of the day, but saving the planet was not the cause. War raged in Vietnam, and students nationwide increasingly opposed it.
At the time, Americans were slurping leaded gas through massive V8 sedans. Industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly accepted as the smell of prosperity. “Environment” was a word that appeared more often in spelling bees than on the evening news.  Although mainstream America remained oblivious to environmental concerns, the stage had been set for change by the publication of Rachel Carson's New York Times bestseller Silent Spring in 1962.  The book represented a watershed moment for the modern environmental movement, selling more than 500,000 copies in 24 countries and, up until that moment, more than any other person, Ms. Carson raised public awareness and concern for living organisms, the environment and public health.
Earth Day 1970 capitalized on the emerging consciousness, channeling the energy of the anti-war protest movement and putting environmental concerns front and center.

The idea came to Earth Day founder Gaylord Nelson, then a U.S. Senator from Wisconsin, after witnessing the ravages of the 1969 massive oil spill in Santa Barbara, California. Inspired by the student anti-war movement, he realized that if he could infuse that energy with an emerging public consciousness about air and water pollution, it would force environmental protection onto the national political agenda. Senator Nelson announced the idea for a “national teach-in on the environment” to the national media; persuaded Pete McCloskey, a conservation-minded Republican Congressman, to serve as his co-chair; and recruited Denis Hayes as national coordinator. Hayes built a national staff of 85 to promote events across the land.
As a result, on the 22nd of April, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies. Thousands of colleges and universities organized protests against the deterioration of the environment. Groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values.
Earth Day 1970 achieved a rare political alignment, enlisting support from Republicans and Democrats, rich and poor, city slickers and farmers, tycoons and labor leaders. The first Earth Day led to the creation of the United States Environmental Protection Agency and the passage of the Clean AirClean Water, and Endangered Species Acts. "It was a gamble," Gaylord recalled, "but it worked."
As 1990 approached, a group of environmental leaders asked Denis Hayes to organize another big campaign. This time, Earth Day went global, mobilizing 200 million people in 141 countries and lifting environmental issues onto the world stage. Earth Day 1990 gave a huge boost to recycling efforts worldwide and helped pave the way for the 1992 United Nations Earth Summit in Rio de Janeiro. It also prompted President Bill Clinton to award Senator Nelson the Presidential Medal of Freedom (1995) -- the highest honor given to civilians in the United States -- for his role as Earth Day founder.
As the millennium approached, Hayes agreed to spearhead another campaign, this time focused on global warming and a push for clean energy. With 5,000 environmental groups in a record 184 countries reaching out to hundreds of millions of people, Earth Day 2000 combined the big-picture feistiness of the first Earth Day with the international grassroots activism of Earth Day 1990. It used the Internet to organize activists, but also featured a talking drum chain that traveled from village to village in Gabon, Africa, and hundreds of thousands of people gathered on the National Mall in Washington, DC. Earth Day 2000 sent world leaders the loud and clear message that citizens around the world wanted quick and decisive action on clean energy.
Much like 1970, Earth Day 2010 came at a time of great challenge for the environmental community. Climate change deniers, well-funded oil lobbyists, reticent politicians, a disinterested public, and a divided environmental community all contributed to a strong narrative that overshadowed the cause of progress and change. In spite of the challenge, for its 40th anniversary, Earth Day Network reestablished Earth Day as a powerful focal point around which people could demonstrate their commitment. Earth Day Network brought 225,000 people to the National Mall for a Climate Rally, amassed 40 million environmental service actions toward its 2012 goal of A Billion Acts of Green®, launched an international, 1-million tree planting initiative with Avatar director James Cameron and tripled its online base to over 900,000 community members.
The fight for a clean environment continues in a climate of increasing urgency, as the ravages of climate change become more manifest every day. We invite you to be a part of Earth Day and help write many more victories and successes into our history. Discover energy you didn't even know you had. Feel it rumble through the grassroots under your feet and the technology at your fingertips. Channel it into building a clean, healthy, diverse world for generations to come.

Article from: http://www.earthday.org/earth-day-history-movement
Picture by: Aziza Al Adhobi